Our Story

In 2013, Adrian Fanus — a celebrated grooming expert with over two decades of experience — and his wife, Jana Bikar Fanus, a registered nurse with a deep understanding of skin health — set out on a personal mission. As they planned their wedding, they searched for unique favors that would genuinely resonate with their guests. But nothing felt meaningful enough — until Jana had a simple yet profound idea: create handcrafted soaps that blended her knowledge of skincare with Adrian’s passion for grooming. 

What began as a heartfelt gesture soon blossomed into a greater purpose. Inspired by the response from friends and family, Adrian and Jana dedicated themselves to deep research and development, determined to create products rooted in craftsmanship, integrity, and care.

From experimenting in their kitchen to opening their first production space at Brooklyn’s Industry City, Adrian Fanus Skincare was born — a brand built on authenticity, natural beauty, and a deep respect for skin health.

As their products reached clients around the world, known for their clean ingredients and luxurious formulations, the vision naturally expanded. Today, Adrian Fanus Brands includes not only their signature skincare line, but also a curated Haircare Collection designed for nourishment and strength — and Beardspoke, a premium beard care line crafted for the modern gentleman seeking intentional grooming solutions.

At the heart of it all is a commitment to wellness, craftsmanship, and sustainability. Every product is thoughtfully formulated, using safe, effective ingredients — and packaged in post-consumer recycled and recyclable materials, honoring their dedication to both clients and the environment.

Adrian Fanus Brands isn’t just a collection of products. It’s a story of passion, purpose, and a desire to bring excellence into daily rituals — nourishing skin, hair, and beards, while inspiring confidence, connection, and care.