WHY IT WORKS CURLING G

Our Curl Defining Gel is powered by Baobab Oil and Baobab Protein — two plant-based powerhouses known for their ability to define, strengthen, and protect curls while locking in hydration and reducing frizz.

Baobab Oil 

  • Known as the "Tree of Life" extract, rich in omega fatty acids and vitamins A, D, E, and F

  • Deeply nourishes and moisturizes curls without weighing them down

  • Softens strands for smooth, touchable curls with natural bounce

  • Helps control frizz and protects against humidity and environmental damage

  • Enhances curl definition while maintaining softness and flexibility

Baobab Protein

  • Plant-based protein clinically shown to improve hair strength and elasticity

  • Fortifies curls, reducing breakage and supporting curl retention

  • Boosts resilience, helping curls stay defined, hydrated, and frizz-free

  • Works to improve manageability, making styling easier and curls more responsive

Backed by Research

  • Studies show Baobab Protein can improve hair strength by up to 10%
  • Helps enhance elasticity, minimize frizz, and protect against breakage over time

Gentle, Clean Formula

  • Free of sulfates, silicones, parabens, and harsh chemicals
  • Safe for all curl types — from loose waves to tight coils
  • Provides soft, lasting hold with definition — never stiff, sticky, or crunchy
  • Hydrates and defines without flaking or buildup

Define. Hydrate. Protect. — A curl essential for soft, bouncy, and beautifully defined hair.